UK Display Advertising Round-Up 2006

Advertising expenditure in UK regional newspapers amounted to £618m in 2006, according to Nielsen Media Research, a drop of 11% from 2005. Online display advertising is catching it up, accounting for a UK ad spend of £417m.

Television naturally remains by far the biggest medium for advertising (£3.8 billion), ahead of magazines and national newspapers (just over £1.5 billion each).

UK radio (national and local) attracted £700m worth of advertising, while the total UK advertising spend in 2006, including direct mail, topped £11 billion.

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